Beacon
The AI Back Office for Direct Selling.
Rollout in Under 2 Months.
Distributors get the field experience; corporate buys and governs. For most direct selling companies, the commission engine is included in the same Beacon package.
Building AI for Direct Selling Takes Three Things Most Companies Do Not Have
Most software built for direct selling fails on at least one of three fronts. The team either does not understand AI deeply enough, does not understand the industry deeply enough, or cannot build an interface the field will actually use. All three have to be true. We are one of the few companies where they are.
Deep Product, Engineering, and AI Expertise
Since 2021 we have been one of the top-tier AI consultancies for enterprises. We have built production AI systems for companies across multiple industries. We know what works, what does not, and what breaks at scale.
Lizzie, our proprietary AI model, is the product of that work.
Deep Direct Selling Domain Understanding
We have been inside direct selling since 2015. Our clients included many industry leaders, such as Sunrider International, Plexus Worldwide, Le-Vel, Immunotec, and dozens of others.
Poor retention. Outdated tech. Frankenstein back office. Broken checkouts. Flat or declining revenue. We have seen the same problems in every company at your scale. We know exactly where the fixes have to go.
Interfaces Built for Adoption, Not for IT
The best software fails if your people will not use it. Years of consulting taught us that adoption is an interface problem, not a training problem.
Every module in TreelOS is designed for the person who actually uses it. Distributors, executives, and customers each get an interface that fits how they work.
What We Have Seen in Every
Direct Selling Company
In more than a decade of working inside this industry, four problems come up in every company we have touched.
Slow, Inefficient Back Office
Executives make critical decisions from Excel files that are two weeks old. Field data lives in one system. Compensation in another. E-commerce in a third. Nothing reconciles until a person spends hours doing it by hand.
Outdated Website Struggling to Convert
Traffic hits the corporate site or a distributor's replicated site. Nothing happens. Most visitors leave without buying, enrolling, or engaging.
No Good Solutions to Fix Poor Retention
Customers buy. Distributors enroll. Then everyone goes silent. Sponsors chase growth over maintenance. New enrollees get no support. Churn takes it from there.
Overall Inefficient Old Tech
Dated corporate sites. Fragile back offices stitched together over a decade. Mobile apps that either do not exist or nobody uses.
Flat or Declining Revenue Is the Result.
TreelOS Tackles All Four with Four Modules,
All Powered by Lizzie.
the flagship
overlay
Beacon is our AI-native enterprise back office for direct selling. It sits on top of your existing systems without ripping and replacing anything. It gives every executive, department, and distributor real-time access to the data they need, through conversation.
Who uses what. Corporate buys Beacon, provisions it, and governs what each audience can see. Distributors get a field-facing back office experience on the same platform: scoped answers, clean dashboards, corporate-approved widgets. Corporate is the buyer and governor. The field is the daily user of the distributor experience.
See Beacon in detailSingle Source of Truth
Beacon connects to your e-commerce platform, CRM, finance system, fulfillment stack, and other systems of record. All feeding one consistent dataset. For most direct selling companies, commission lives in Beacon as part of the same package. Read-only by default on connected sources. No risk to production systems. IT involvement is minimal. We handle the integration.
Talk to Your Data
Every user asks questions in natural language and gets answers immediately. Rank movements last week. Enrollment trends by region. Product performance by market. No tickets. No waiting. No specialist required.
Features and UI on Demand
Interfaces are customized by talking to Lizzie. Dashboards, pages, and widgets, all through conversation. Your CFO sees financials. Top distributors see their downline.
And it goes beyond layouts. Users create working features on demand: a rank-progress tracker, a view combining field and finance data no vendor predicted. Ask Lizzie, and she builds it.
All of it fully governed. Corporate decides who can create, who can customize, and who gets a locked, approved experience. Full control over what the field can touch.
Lizzie Works on Her Own
She continuously monitors your data and surfaces patterns you did not ask about. Rank velocity dropping in a region. Enrollment slowing in a market. Revenue drift between systems. You catch it now, not next quarter.
Tell Lizzie What to Watch
Set recurring tasks in plain English. "Check every hour if a new order came in from a specific distributor." "Alert me if inventory drops below a threshold." "Notify me when a report is ready."
Plan Your Beacon Rollout
Talk to our teamOn-premise by Default
Beacon runs on your infrastructure. Specific AI processing tasks are sent in encrypted form to our secure cloud and returned.
Full cloud-hosted deployment is available if your security policy allows it.
Security, data residency, permissions, and rollout are answered plainly on the FAQ.
Commission
Engine
Beacon is one product for most direct selling companies: the AI back office the field uses every day, and the commission engine, in the same package. Corporate buys and governs. Distributors use the field experience. Commission is not a separate bolt-on you have to stitch on later for the typical direct selling stack.
That is the product story. Beacon still overlays the rest of your stack (e-commerce, CRM, finance, fulfillment, and other systems of record). You do not rip and replace those systems to get started.
Corporate keeps control: who sees what, which experiences are locked for the field, and what actions are allowed. Writes that leave Beacon run through company-approved APIs with validation and audit.
If you need to walk a specific compensation plan in a demo, book time with the team.
Three More Modules,
All Powered by Lizzie
Verified Outcomes
Validator: Gareth Hooper, CIO at Sunrider International.
Available as a reference on request.
Hard Rules That Never Get Crossed
Boundaries that hold regardless of configuration.
Same Hard Rules as on Treel Beacon.
Commission Under Company Governance
For most direct selling companies, Beacon includes the commission engine in the same package as the AI back office. Commission, earnings, and payout figures follow company-approved plan rules under corporate governance. Beacon does not invent or silently change payout logic outside those rules.
No Direct Source Writes
Every write runs through company-approved APIs with validation and audit. Never writes directly to source databases.
No Unrestricted AI Sandbox
Distributors get governed experiences, not open access over the business.
Nothing Unapproved Reaches an Audience
If the company has not approved a data point, page, or action for an audience, it is not exposed to it.
Talk to Our Team
Discover your business with TreelOS. We will show you how TreelOS integrates with your company
and what outcomes you can expect in the first 90 days.
