Building an AI Product for Direct Sales Takes Three Things Most Companies Don't Have
Most software built for direct sales fails on at least one of three fronts. The team either doesn't understand AI deeply enough, doesn't understand the industry deeply enough, or can't build an interface the field will actually use. All three have to be true. We're one of the few companies where they are.
Deep Product, Engineering and AI Expertise
Since 2021 we've been one of the top-tier AI consultancies for enterprises. We've built production AI systems for companies across multiple industries. We know what works, what doesn't, and what breaks at scale.
Lizzie, our proprietary AI model, is the product of that work.
Deep MLM Domain Understanding
We've been inside direct sales since 2015. Our clients included many industry leaders, such as Sunrider International, Plexus Worldwide, Le-Vel, Immunotec, and dozens of others.
Poor retention. Outdated tech. Frankenstein back office. Broken checkouts. Flat or declining revenue. We've seen the same problems in every company at your scale — and we know exactly where the fixes have to go.
Interfaces Built for Adoption, Not for IT
The best software fails if your people won't use it. Years of consulting taught us that adoption is an interface problem, not a training problem.
Every module in Treel OS is designed for the person who actually uses it. Distributors, executives, and customers each get an interface that fits how they work.
What We've Seen in Every
Direct Sales Company
In More than a Decade of Working Inside This Industry, Four Problems Come Up in Every Company We've Touched.
Slow, inefficient back office
Executives make critical decisions from Excel files that are two weeks old. Field data lives in one system. Compensation in another. E-commerce in a third. Nothing reconciles until a person spends hours doing it by hand.
Outdated website struggling to convert
Traffic hits the corporate site or a distributor's replicated site. Nothing happens. Most visitors leave without buying, enrolling, or engaging.
No good solutions to fix poor retention
Customers buy. Distributors enroll. Then everyone goes silent. Sponsors chase growth over maintenance. New enrollees get no support. Churn takes it from there.
Overall inefficient old tech
Dated corporate sites. Fragile back offices stitched together over a decade. Mobile apps that either don't exist or nobody uses.
Flat or Declining Revenue Is the Result.
TreelOS Tackles All Four with Four Modules,
All Powered by Lizzie.
Beacon is our AI-native enterprise back office. It sits on top of your existing systems without ripping and replacing anything, and gives every executive, department, and distributor real-time access to the data they need — through conversation.
See Beacon in detailSingle Source of Truth
Beacon connects to your comp engine, e-commerce platform, CRM, finance system, and fulfillment stack — all feeding one consistent dataset. Read-only by default. No risk to production systems. IT involvement is minimal; we handle the integration.
Talk to Your Data
Every user asks questions in natural language and gets answers immediately. Rank movements last week. Enrollment trends by region. Product performance by market. No tickets. No waiting. No specialist required.
Features and UI on Demand
Interfaces are customized by talking to Lizzie. Dashboards, pages, and widgets, all through conversation. Your CFO sees financials. Top distributors see their downline.
And it goes beyond layouts. Users create working features on demand: a rank-progress tracker, a view combining field and finance data no vendor predicted. Ask Lizzie, and she builds it.
All of it fully governed. Corporate decides who can create, who can customize, and who gets a locked, approved experience. Full control over what the field can touch.
Lizzie Works on Her Own
She continuously monitors your data and surfaces patterns you didn't ask about. Rank velocity dropping in a region. Enrollment slowing in a market. Revenue drift between systems. You catch it now, not next quarter.
Tell Lizzie What to Watch
Set recurring tasks in plain English. "Check every hour if a new order came in from a specific distributor." "Alert me if inventory drops below a threshold." "Notify me when a report is ready."
Plan Your Beacon Rollout
Contact salesOn-Premise by Default
Beacon runs on your infrastructure. Specific AI processing tasks are sent in encrypted form to our secure cloud and returned.
Full cloud-hosted deployment is available if your security policy allows it.
Three More Modules,
All Powered by Lizzie
Verified Outcomes
Validator: Gareth Hooper, CIO at Sunrider International.
Available as a reference on request.
Discover Your Business with TreelOS
Talk to our team. We'll show you how TreelOS integrates with your company
and what outcomes you can expect in the first 90 days.
